Whereas the gadget could make cellphone calls and has the scale and display of a smartphone, the reply lies in its Leica lens and a textured black physique that’s paying homage to an old-school digital camera. It is a hybrid system for taking pictures pictures and video. And it’s one which has turned heads within the digital camera business.
“Once I talked in regards to the product at a gathering of executives, they requested me again and again whether or not it’s a cellphone or a digital camera,” mentioned Takuya Sugita, vice chairman of Panasonic’s AVC Networks Firm, throughout a current interview. “However it is a digital camera.”
The Lumix CM1 “communication digital camera” is Panasonic’s newest try and stave off the collapse of a non-professional digital digital camera market battered by the emergence of aggressive digital camera performance in smartphones.
The system comes geared up with an Android four.four smartphone working system, a 2.3GHz quad-core CPU and a SIM-card slot. The 20 megapixel Leica lens and 1-inch picture sensor give the CM1 the aptitude of capturing tremendous high-definition 4K video photographs or crisp pictures of pollen specks on a flower, past the attain of the present technology of smartphones–the newest iPhone has an eight megapixel lens.
Customers can set aperture and shutter-speed settings simply as they may on a single-lens reflex digital camera. They’ll additionally mount conversion lenses with macro, wide-angle or fish-eye specs.
Panasonic will not be alone in looking for new merchandise to breathe contemporary life into the digital digital camera market. Sony Corp.’s6758.TO -Three.25% QX vary and, Nikon Corp.’s7731.TO -Zero.96% android-installed cameras spring to thoughts.
However on the current Photokina pictures commerce present in Cologne, Germany, the CM1 gained reward and an award for its stunning high quality related to a lot greater devoted cameras.
The system is filled with the newest communications wizardry for quick and easy importing photographs to social networks or transfering pictures through wifi.
“With telecommunications perfumes technology, we consider our client electronics merchandise can ship a lifestyle-changing expertise to our prospects,” Sugita mentioned, noting that whereas Panasonic give up the patron smartphone enterprise final yr, it has stored its tech specialists in place. “That’s why we’ve got stored the group collectively although we failed within the private smartphone enterprise.”
Sugita mentioned the CM1 can be accessible in Germany and France in restricted portions later this yr, however no selections have been made on whether or not to make it accessible in different markets, together with Japan, different components of Asia or the U.S.
Panasonic’s Newest Good Digicam