Obi Mobiles made its debut in India last year as a provider of low-cost Android smartphones. What made this company different from numerous others newcomers is that it had a strong backer; ex-Apple CEO John Sculley to be precise. However, Obi Mobiles seemed like every other company, picking an Original Design Manufacturer (ODM) from China to design and manufacture phones to sell under its own name. The company's debut offering, the Obi Octopus S520 (Review | Pictures) only focused on specifications but failed to address other key areas like aesthetics and user experience.
Cut to 2015 and Obi Mobiles has reemerged as Obi Worldphone. The focus of the company continues to be budget smartphones for emerging markets, but it's now putting the user experience and aesthetics first. The phones and their UI are now designed by a Californian design studio called Ammunition, founded by Robert Brunner, who was the Director of Industrial Design at Apple in the past.
Today, we'll be..
LeEco, the Chinese Internet conglomerate better known by its former name Letv, has finally launched its first products for the Indian market. The Le Max and Le 1s have been unveiled and will be available in India using the infamous flash sale model, in which interested buyers need to sign up in advance for a chance to buy one of a limited number of units that will be available.
The company recently garnered a lot of interest with its CES announcement of the Le Max Pro, first smartphone to sport the new Qualcomm Snapdragon 820 processor. Letv recently rebranded itself to LeEco (short for Le Ecosystem) ahead of the Indian launch, and offers live-streaming, e-commerce and cloud services and sells smartphones, TV set-top boxes and smart TVs, among many other things, in its home market China. At the launch event in New Delhi, LeEco had members of its SuperFans community in attendance. We have seen many other brands including Asus, Meizu, and Xiaomi following the same strategy at their respe..
As expected, Micromax on Wednesday took the wraps off its much-awaited “Canvas flagship” smartphone, the Canvas 5. The company has this time priced its premium new smartphone at Rs. 11,999, which is interestingly Rs. 6,000 less than the price its predecessor, the Canvas 4, was launched at. Buyers will also receive free double data on 4G for six months from Airtel on the purchase of the handset.
Arriving more than two years after the launch of its predecessor in 2013, the Canvas 5 is a definite upgrade. However, the specifications are not that ground-breaking by today's standards. The device is likely to appeal to media users more than power users, or those who wish for a superior smartphone camera at this budget level.
The Canvas 5 has its own pros and cons in each department, most of which we will discuss here. The 4G LTE-enabled Micromax Canvas 5 sports a 5.2-inch display. Above the screen, you have a speaker grille along with the front-facing camera on one side and the front-..
The brand new Yu Yutopia is being touted as “the most powerful phone on the planet”, which is a bold claim from a company's debut entry into the big leagues. Yu Televentures CEO Rahul Sharma seems mighty confident though since the company's marketing department had no qualms about taking digs at Apple and Samsung in the teasers that led up to the phones' debut last week.
Pot-shots aside, it's clear that Yu is going after the Chinese manufacturers like OnePlus, Xiaomi, Gionee and Oppo who have long been offering “flagship killers” without having to empty your bank account. The aptly named Yutopia is an imagining of what a perfect smartphone should be like, while still being affordable to the masses.
Yu has certainly got the ingredients right but how it all comes together in the end, is what really matters. Is the Yutopia every bit as good as it looks on paper? Let's find out.
Look and feel
The aluminium and magnesium chassis is one of the highlights of the p..