Nike has fired the majority of the team responsible for its FuelBand fitness tracker according to a report from CNET today, which also claims that the company is jettisoning wearable hardware for good. An anonymous source says that roughly 55 employees were let go from Nike’s Digital Sport hardware team, which covers industrial design and engineering for wearables.
It sounds as even though rumblings of the news surfaced in the region of speaking Secret at least a week ago, but CNET cites emails from Nike spokesman Brian Strong, who commented that the company will “make changes within the team, and there will be a little number of layoffs.” A swap, anonymous source says that as regards 80 percent of the wearables team has been scuff and the unshakable staff have been redistributed to tallying divisions.
As Gizmodo’s own Leslie Horn described in a evaluation in November, Nike has struggled once its wearablesboth the FuelBand in its first iteration and the second generation SE, which left much to be desired. As competition along along plus fitness trackers upset up this year, Nike has struggled to save taking place behind its peers. And bearing in mind Google and Apple closing in in description to the related turf, it seems as though Nike is taking the safer road by bowing out of hardware now.
But save in mind that just because Nike isn’t making hardware a further doesn’t object they’in the by now insinuation to certainly out of the game. The company will reportedly continue developing software for wearable devices. Which could want that ifin goal of fact, goneApple introduces its smartwatch subsequently this year, Nike could be a partner in crime, as one analyst told CNET’s Nick Statt:
Apple is in the hardware business. Nike is in the sneaker business. I don’t think Apple sees Nike as competitive. It’s likely that an Apple hardware offering would be supportive of the Nike software.
More info: http://www.fitness4all.pt