Asus ZenFone

Innovation tends to reach a saturation point after a while, which bogs down pretty much ever facet of technology. What do you do when those eureka moments start drying up and you find yourself looking for something new to wow your audience with? Putting a fresh spin on old technology seems like one way to go about it. Smartphone cameras with optical zoom have been around ever since Nokia launched the N90, way back when. This didn't exactly catch on since no one likes carrying a bulky camera in their pockets, which is what these phones essentially were.
Samsung has toyed with this idea a bit, with its last attempt being the Galaxy K Zoom over two years ago. The 10X optical zoom was the highlight of this phone but it was still more of a digital camera than a smartphone.
Asus has never known to shy away from experimenting with hybrid devices and its latest incarnation is the ZenFone Zoom. This is its attempt at a smartphone with optical zoom and thankfully, it hasn't compromi..